Asked by
Vaibhav Pachpore
on Dec 15, 2024
Verified
The ratio of perceived benefits to ________ is referred to as value.
A) price
B) prestige
C) anticipated quality
D) profits
E) discounts
Perceived Benefits
The advantages or improvements individuals believe they will receive from using a product or service.
Price
The amount of money expected, required, or given in payment for something.
- Understand the concept of value in marketing and how it is determined by the ratio of perceived benefits to price.
Verified Answer
SJ
Learning Objectives
- Understand the concept of value in marketing and how it is determined by the ratio of perceived benefits to price.