Asked by
Culumanco Tshobonga
on Nov 24, 2024Verified
Ease of use and durability are examples of:
A) cultural values.
B) product-specific values.
C) consumption-specific values.
D) core values.
Product-Specific Values
The values that consumers associate with a specific product, influencing their perception and decision to purchase.
Durability
The ability of a product or material to last a long time without significant degradation or loss of functionality.
- Comprehend the importance of values in marketing and their effect on consumer behavior.
Verified Answer
ST
Learning Objectives
- Comprehend the importance of values in marketing and their effect on consumer behavior.