Asked by
Maridaliz Rodriguez
on Dec 14, 2024
Verified
The number of different people or households exposed to an advertisement is referred to as
A) scope.
B) share.
C) CPM.
D) rating.
E) reach.
CPM
Stands for Cost Per Thousand impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.
Reach
The total number of individuals or entities exposed to a particular marketing message or campaign within a specified period.
Rating
The percentage of households in a market that are tuned to a particular TV show or radio station.
- Acquire knowledge about how campaign goals and the intended audience shape the selection of media channels and advertisement locations.
Verified Answer
AH
Learning Objectives
- Acquire knowledge about how campaign goals and the intended audience shape the selection of media channels and advertisement locations.