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Lizbeth Canales
on Dec 14, 2024

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The means by which an advertising message is communicated to the target audience is known as

A) advertising media.
B) reach.
C) the source.
D) CPM.
E) GRP.

Advertising Media

Advertising media are the various platforms or channels used to convey promotional messages to target audiences, such as TV, radio, print, and online.

Reach

The number of different people or households exposed to an advertisement.

CPM

CPM stands for Cost Per Thousand Impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.

  • Gain insight into the influence of campaign aims and target demographic specifics on the selection of media and positioning of advertisements.
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LaMaria ParkerDec 16, 2024
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