Asked by
Lauren Sterneman
on Dec 14, 2024
Verified
________ ads are expensive but effective: Pepsi's "More Than OK" ad led to 72,000 mentions on social media, and Amazon's "Not Everything Makes the Cut" created 15,000 "engagements" on Youtube.
A) Reinforcement
B) Online
C) Super Bowl
D) Competitive
E) Cooperative
Super Bowl
An annual championship game of the National Football League (NFL), known for its high viewership and lavish halftime shows.
Social Media
Online platforms and tools that allow individuals to produce, distribute content, and engage in social networks.
Engagements
Instances of being involved or committed to a particular activity, event, or enterprise.
- Grasp the diversity of advertising appeals and evaluate their effectiveness.
- Understand the relationship between campaign objectives, target market characteristics, and the strategic selection and placement of advertisements.
Verified Answer
DH
Learning Objectives
- Grasp the diversity of advertising appeals and evaluate their effectiveness.
- Understand the relationship between campaign objectives, target market characteristics, and the strategic selection and placement of advertisements.