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Hannah Carter
on Dec 09, 2024

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The need-payoff question of the SPIN approach must always be asked last.

Need-Payoff Question

A question asked by a seller to make a potential buyer consider the positive effects or benefits of purchasing a product or service.

  • Acquire an understanding of how questioning strategies enhance sales dialogues and the adoption of the SPIN approach.
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Charelle OliphantDec 11, 2024
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