Asked by

carmen cervantes
on Nov 24, 2024

verifed

Verified

The key issue about market segmentation is that consumers within a segment have to be psychographically the same.

Market Segmentation

The practice of dividing a broad target market into subsets of consumers who have common needs and priorities, to design and implement strategies tailored to them.

Psychographically

An adverb relating to psychographics, the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or groups for marketing and other purposes.

  • Acquire knowledge on the idea of market division and its signature variables.
verifed

Verified Answer

GA
Godfrey AyerangaNov 27, 2024
Final Answer:
Get Full Answer