Asked by
Callum Gascoigne
on Nov 24, 2024Verified
Age, gender, ethnicity, income, geography, and purchase frequency are all potential segmentation variables.
Segmentation Variables
refer to the criteria or bases used in dividing a market into distinct subsets of consumers with common needs or characteristics, such as demographic, geographic, psychographic, and behavioral variables.
Purchase Frequency
The number of times a consumer buys a product or service within a given timeframe.
- Familiarize oneself with the theory of segmenting markets and the critical variables.
Verified Answer
VR
Learning Objectives
- Familiarize oneself with the theory of segmenting markets and the critical variables.
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