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Callum Gascoigne
on Nov 24, 2024

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Age, gender, ethnicity, income, geography, and purchase frequency are all potential segmentation variables.

Segmentation Variables

refer to the criteria or bases used in dividing a market into distinct subsets of consumers with common needs or characteristics, such as demographic, geographic, psychographic, and behavioral variables.

Purchase Frequency

The number of times a consumer buys a product or service within a given timeframe.

  • Familiarize oneself with the theory of segmenting markets and the critical variables.
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Valerie RamirezNov 27, 2024
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