Asked by
April Updegraff
on Nov 24, 2024
Verified
Consumer behaviour theorists have found that consumers only buy products and services for what the products /services do.
Consumer Behaviour
The study of how individual customers, groups, or organizations select, buy, use, and dispose products, services, ideas, or experiences to satisfy their needs and desires.
- Comprehend the principle of market segmentation and its defining factors.
Verified Answer
TL
Learning Objectives
- Comprehend the principle of market segmentation and its defining factors.
Related questions
Age, Gender, Ethnicity, Income, Geography, and Purchase Frequency Are All ...
The Key Issue About Market Segmentation Is That Consumers Within ...
The Jones and Smiths Were Born in the 1960s, So ...
One of the Fundamental Premises of the Modern Field of ...
Social Class Is Not Considered a Demographic Variable Because It ...