Asked by
Natali Sanchez Sosa (Student)
on Dec 07, 2024Verified
The future attitudes of most prospects are affected by the first impression they form of a salesperson.Therefore,salespeople
A) should carefully prepare their approach to potential customers.
B) should use the same sales pitch to all customers.
C) must be selective in identifying prospects.
D) must be tactful when they respond to objections.
First Impression
The initial perception or judgment formed about someone or something upon the first encounter, often lasting and difficult to change.
Sales Pitch
A persuasive speech or presentation designed to convince potential customers to buy a product or service, highlighting benefits and addressing objections.
Prospective Customers
Individuals or entities that are potential buyers of a product or service, often targeted in marketing efforts.
- Comprehend the significance and strategies of personal selling as part of the marketing mix.
- Comprehend the components of the sales process, such as prospect identification, product demonstration, and deal closure.
Verified Answer
BM
Learning Objectives
- Comprehend the significance and strategies of personal selling as part of the marketing mix.
- Comprehend the components of the sales process, such as prospect identification, product demonstration, and deal closure.