The consumers represented by Segment B in Figure 11-5 above are called

A) early adopters.
B) late majority.
C) laggards.
D) early majority.
E) innovators.

Question

The consumers represented by Segment B in Figure 11-5 above are calledA)  early adopters.B)  late majority.C)  laggards.D)  early majority.E)  innovators.

Kajal Patel · Accepted Answer

Final Answer : A, Explanation :  Early adopters are those who are willing to try new products and services before the majority of the population. They are typically younger, more affluent, and more educated than the average consumer. In Figure 11-5, Segment B represents early adopters because they are the first to adopt the new product.

The consumers represented by Segment B in Figure 11-5 above are called

A) early adopters.
B) late majority.
C) laggards.
D) early majority.
E) innovators.

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Learning Objectives

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