Asked by
gurvir sarao
on Dec 15, 2024
Verified
According to the diffusion of innovation concept, early adopters
A) have a fear of debt and use neighbors and friends as information sources.
B) are skeptical and have below average social status.
C) are deliberate and use many informal social contacts.
D) are leaders in social settings and have a slightly above average education.
E) are venturesome, higher educated, and use multiple information sources.
Diffusion of Innovation
A concept aiming to understand the manner, reasoning, and speed at which cultures adopt new innovations and technological advancements.
Early Adopters
Individuals or organizations who use or purchase new products, technologies, or services soon after they are launched, often before the majority of consumers do.
- Outline the properties and percentage divisions of innovators, early adopters, early majority, late majority, and laggards in the diffusion mechanism.
- Perceive the effect of consumer behavior coupled with social influence in the endorsement of new products.
Verified Answer
AS
Learning Objectives
- Outline the properties and percentage divisions of innovators, early adopters, early majority, late majority, and laggards in the diffusion mechanism.
- Perceive the effect of consumer behavior coupled with social influence in the endorsement of new products.
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