Asked by
Sabrina Grajales
on Dec 13, 2024Verified
Many University of Florida students, fans, and others view themselves as part of "Gator Nation," the name of the ________ given to supporters of the University of Florida's educational and athletic programs.
A) VALS type
B) aspiration group
C) social class
D) brand community
E) market segment
Gator Nation
Gator Nation commonly refers to the community surrounding the University of Florida, including its students, alumni, and sports fans.
Brand Community
A group of consumers who share a mutual attachment or loyalty to a particular brand, often engaged through social media or other interactive forums.
University Of Florida
A major public research university located in Gainesville, Florida, known for its comprehensive academic programs and research initiatives.
- Acquire knowledge about the concept of brand communities and their contribution to developing brand loyalty.
Verified Answer
MM
Learning Objectives
- Acquire knowledge about the concept of brand communities and their contribution to developing brand loyalty.