Asked by
Kehinde Ajetunmobi
on Nov 02, 2024
Verified
Salespeople explain to marketing intermediaries why they should carry particular merchandise,usually supported by
A) corporate financing.
B) nonpersonal selling.
C) publicity stunts.
D) offers of special discounts.
Marketing Intermediaries
Businesses or individuals that act as a middleman in the distribution channel, moving products from the producer to the consumer.
Special Discounts
Price reductions offered to customers under specific conditions or during certain times.
Corporate Financing
The methods and sources of raising capital for a company’s operations and investments, including debt and equity financing.
- Acknowledge the contribution and approaches of personal selling in the marketing mix framework.
- Comprehend the various categories of sales promotions and their objectives.
Verified Answer
AO
Learning Objectives
- Acknowledge the contribution and approaches of personal selling in the marketing mix framework.
- Comprehend the various categories of sales promotions and their objectives.