Asked by
Shiara Jackson
on Nov 02, 2024
Verified
Relationship marketing,as its ultimate goal,seeks to achieve customer satisfaction.
Relationship Marketing
A marketing strategy focusing on long-term engagement and customer loyalty, rather than short-term goals or individual sales.
Customer Satisfaction
A measurement of how well a company's products or services meet or exceed the expectations of its customers.
- Understanding the goals and benefits of relationship marketing.
Verified Answer
KT
Learning Objectives
- Understanding the goals and benefits of relationship marketing.
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