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Ibrahim Chalya
on Nov 08, 2024

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Charles Landon sells software to large manufacturing firms. He strives to convert prospects into customers. After customers have purchased from Charles, what is the LEAST likely action he should take if he wants to ensure future sales?

A) Keeping service promises
B) Increasing account penetration
C) Contacting the account regularly
D) Asking about the prices offered by competitors
E) Providing the customer with problem-solving ideas

Increasing Account Penetration

Refers to strategies and efforts aimed at expanding sales within an existing customer account by offering more products or services.

Service Promises

Service promises are commitments made by a business to deliver a certain level of service to customers, often used to set expectations and build trust.

Problem-solving Ideas

Problem-solving Ideas are innovative and creative solutions designed to address and overcome challenges or obstacles in various contexts.

  • Familiarize oneself with the idea and relevance of relationship marketing.
  • Comprehend the tools used to gauge the extent of account penetration and its value.
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David AguilarNov 11, 2024
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