Asked by
Darius Remer
on Dec 15, 2024Verified
Nike has successfully used ________ with its lines Air Jordan and Air Lebron.
A) family branding
B) subbranding
C) multiproduct branding
D) mixed branding
E) generic branding
Family Branding
A marketing strategy that uses a single brand name for all of a company's products or services to capitalize on brand recognition.
Subbranding
A marketing strategy that creates a subsidiary or secondary brand within a main brand to appeal to different customer segments.
Multiproduct Branding
A marketing approach in which a single name is utilized by a corporation for every item within a given category of products.
- Recognize the concept of subbranding and its application in extending product lines.
Verified Answer
MH
Learning Objectives
- Recognize the concept of subbranding and its application in extending product lines.