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Darius Remer
on Dec 15, 2024

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Nike has successfully used ________ with its lines Air Jordan and Air Lebron.

A) family branding
B) subbranding
C) multiproduct branding
D) mixed branding
E) generic branding

Family Branding

A marketing strategy that uses a single brand name for all of a company's products or services to capitalize on brand recognition.

Subbranding

A marketing strategy that creates a subsidiary or secondary brand within a main brand to appeal to different customer segments.

Multiproduct Branding

A marketing approach in which a single name is utilized by a corporation for every item within a given category of products.

  • Recognize the concept of subbranding and its application in extending product lines.
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Marissa HughesDec 17, 2024
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