Asked by
julia hatch
on Dec 15, 2024Verified
Huggies is a well-known brand of diapers in the United States. Kimberly-Clark has successfully leveraged the strong Huggies brand image among mothers in its use of ________ when it introduced a full line of Huggies baby and toddler toiletries.
A) product line branding
B) subbranding
C) uniform branding
D) mixed branding
E) brand extensions
Brand Image
The public's perception and set of beliefs about a brand’s qualities, attributes, and performance.
Brand Extensions
The practice of using an established brand name on new products to leverage existing brand popularity and enter new markets or product categories.
Baby Toiletries
Products designed specifically for the hygiene and care of infants, such as shampoos, lotions, and diaper creams.
- Gain insight into the framework and practical application of subbranding and extending brands.
Verified Answer
IS
Learning Objectives
- Gain insight into the framework and practical application of subbranding and extending brands.