Asked by

Elery Quiroz
on Dec 15, 2024

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Gatorade successfully used a ________ strategy when it introduced a group of lower-calorie options called Gatorade G2.

A) subbranding
B) multibranding
C) mixed branding
D) generic branding
E) family branding

Subbranding

The strategy of creating a secondary brand within the main brand to cater to a different segment or market needs without sacrificing the parent brand's identity.

Multibranding

A marketing strategy in which a company offers multiple brands within the same product category, each with a unique identity to target different market segments.

Mixed Branding

A marketing strategy where a company sells the same product under different brand names to different market segments.

  • Understand the idea of subbranding and how it is applied to expand product ranges.
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MW
Matthew WellsDec 16, 2024
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