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Moriah has been assessing the cultural dimensions of a nation in Europe to see if it fits with her company's line of water sports products. She reports to the management team that she doesn't feel the market is a good fit because the culture focuses on success in business and doesn't advocate for the gratification of enjoyment. Which of Hofstede's dimensions is affecting Moriah's decision?
A) masculinity
B) uncertainty avoidance
C) power distance
D) time orientation
E) indulgence
Cultural Dimensions
The aspects of culture that influence people's values, behaviors, and communication styles, often used in cross-cultural comparison and analysis.
Indulgence
Refers to the act of allowing oneself to enjoy the pleasure of luxury or leisure items or experiences, often seen as treats or rewards.
Hofstede
A referential framework developed by Geert Hofstede, used for understanding cultural differences and their impacts on behavior and communication.
- Explore the influence of cultural dissimilarities on global marketing tactics as demonstrated by Hofstede's cultural dimensions.
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Learning Objectives
- Explore the influence of cultural dissimilarities on global marketing tactics as demonstrated by Hofstede's cultural dimensions.
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