Asked by
Liarys Gonzalez
on Dec 18, 2024
Verified
When marketers focus on the differences between cultures, they are using a(n) :
A) transtheoretical perspective.
B) etic perspective.
C) emic perspective.
D) niche strategy.
Emic Perspective
An approach in anthropology and related fields that aims to understand culture from the point of view of the insider or native.
Differences between Cultures
The various distinctions in values, beliefs, practices, and norms that exist between cultures or societal groups.
- Gain an understanding of the various perspectives and tactics used in global marketing, focusing on both cultural differences and similarities.
Verified Answer
SB
Learning Objectives
- Gain an understanding of the various perspectives and tactics used in global marketing, focusing on both cultural differences and similarities.