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cheyanne gallant
on Nov 20, 2024

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Allyson is determining what went gone wrong with the campaign she planned in Latin America for her company's product. She narrowed down the issues to sociocultural factors, which would include

A) product uses and currency rates.
B) trade agreements and trading blocs.
C) potential tariffs and quotas.
D) visible artifacts and underlying values.
E) population distribution and logistics.

Sociocultural Factors

Elements that affect individuals or societies, based on cultural, social, and ethical norms or influences.

Visible Artifacts

Physical objects or elements in an organization's culture that can be seen and have symbolic significance, such as logos, architecture, or uniforms.

Underlying Values

Fundamental beliefs or principles that guide an individual's or organization's behavior and decision-making.

  • Scrutinize the role of cultural differences in shaping international marketing strategies through Hofstede's cultural dimensions.
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Placido MartinesNov 26, 2024
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