Market segmentation is the process of dividing the total market for a product into ______.

A) general markets
B) novice markets
C) target markets
D) mass markets

Question

Market segmentation is the process of dividing the total market for a product into ______.A)  general marketsB)  novice marketsC)  target marketsD)  mass markets

Amanda Devino · Accepted Answer

Final Answer : C, Explanation :  Market segmentation involves dividing the total market for a product into distinct groups of consumers who have different needs, characteristics, or behaviors, and who might require separate products or marketing mixes. These distinct groups are known as target markets.

Market segmentation is the process of dividing the total market for a product into ______.

A) general markets
B) novice markets
C) target markets
D) mass markets

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Learning Objectives

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