Asked by
Kristian Vives
on Dec 12, 2024
Verified
The segmentation strategy used by Prince Sports today is
A) geographic.
B) behavioral.
C) psychographic.
D) socioeconomic.
E) resource-based.
Segmentation Strategy
A marketing approach that involves dividing a broad target market into subsets of consumers with common needs or characteristics.
Prince Sports
A brand known for manufacturing and selling sporting goods, particularly in tennis and squash.
- Learn about the framework and mechanisms of market segmentation.
Verified Answer
JF
Learning Objectives
- Learn about the framework and mechanisms of market segmentation.