Asked by
Gabby Hoyos
on Dec 12, 2024
Verified
Market segmentation involves aggregating prospective buyers into groups that have common needs and will
A) pay attention to marketing messages.
B) respond similarly to a marketing action.
C) be responsive to marketing research.
D) use the same payment methods.
E) comply with the organization's core values.
Marketing Action
Any initiative or strategy employed by a company to promote its products or services and engage with its target market.
- Become proficient in the theory and process involved in segmenting a market.
Verified Answer
AB
Learning Objectives
- Become proficient in the theory and process involved in segmenting a market.