Asked by
E'Terica Felton
on Oct 30, 2024
Verified
In recent years,the best way to build buyer personas is by conducting real interviews with potential customers.
Buyer Personas
Semi-fictional representations of an ideal customer based on research and data, used to target marketing efforts.
Real Interviews
Actual, face-to-face or virtual conversations with individuals aimed at gathering information, insights, or assessing qualifications for a specific purpose.
- Assess the positive aspects and hurdles involved in employing direct customer interviews and other strategies to authenticate customer journey maps and buyer persona elucidations.
Verified Answer
VB
Learning Objectives
- Assess the positive aspects and hurdles involved in employing direct customer interviews and other strategies to authenticate customer journey maps and buyer persona elucidations.