Asked by
Trishia Ragsac
on Dec 14, 2024
Verified
In 2000, a 30-second ad during the Super Bowl cost $2.1 million. By 2019, the cost had more than doubled to $5.25 million for a 30-second spot. The most likely reason for the escalating cost is that
A) the number of TV viewers of the Super Bowl has become very large.
B) the ads are much more elaborate and therefore more expensive to produce.
C) the NFL knows advertisers will pay anything it wants.
D) the ad agencies have dramatically increased their creative and production fees.
E) the companies that create Super Bowl ads do not have to run any other ads all year.
Super Bowl
An annual championship game of the National Football League (NFL), highly anticipated for both its sports excitement and the innovative commercials aired during its telecast.
TV Viewers
Individuals or audiences who watch television content, whether through traditional broadcast, cable, or streaming platforms.
Creative Fees
Payments made to professionals for their creative services, such as design, writing, or advertising creation.
- Grasp the way in which a campaign's objectives and the nature of its target audience guide the choice of media and advertisement allocation.
Verified Answer
VB
Learning Objectives
- Grasp the way in which a campaign's objectives and the nature of its target audience guide the choice of media and advertisement allocation.