Asked by
Mandlenkosi Manzini
on Nov 22, 2024Verified
Customer relationship management is an overall strategy that unifies a company's activities with the goal of achieving customer satisfaction through the right actions, attitudes, and systems.
Customer Relationship Management
A strategy for managing an organization's relationships and interactions with customers and potential customers.
Customer Satisfaction
The degree to which a product or service meets or exceeds customer expectations.
- Grasp the essentials of customer relationship management (CRM) and its strategic importance.
Verified Answer
MS
Learning Objectives
- Grasp the essentials of customer relationship management (CRM) and its strategic importance.
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