Breaking down populations of people into groups or target markets is referred to as ______.

A) consumer recognition
B) market diversity
C) market segmentation
D) regression analysis

Question

Breaking down populations of people into groups or target markets is referred to as ______.A)  consumer recognitionB)  market diversityC)  market segmentationD)  regression analysis

telia bridges · Accepted Answer

Final Answer : C, Explanation :  Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

Breaking down populations of people into groups or target markets is referred to as ______.

A) consumer recognition
B) market diversity
C) market segmentation
D) regression analysis

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Learning Objectives

Learning Objectives

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