As part of the strategic planning process, XYZ Inc. recently examined the attitudes and activities of the company's workforce. What was XYZ doing?

A) an environmental scan
B) a cultural audit
C) a trend analysis
D) a demand forecast

Cultural Audit

An examination of an organization's values, beliefs, and practices to assess its cultural environment and effectiveness.

Environmental Scan

The process of systematically examining external elements affecting an organization, to identify opportunities and threats that could influence future strategies.

Strategic Planning Process

A methodical approach for setting organizational goals, determining actions to achieve those goals, and mobilizing resources to execute the actions.