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Sophie Nassem
on Nov 25, 2024

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When studying the environment for opportunities and threats,it is most important to focus on ________.

A) latent strategies
B) niche markets
C) consumer needs
D) global trends

Consumer Needs

The requirements or desires of potential customers that drive their purchasing decisions.

Global Trends

Predominant patterns, changes, or developments that affect the world as a whole, including economic, environmental, and social shifts.

Niche Markets

Segmented parts of a broader market defined by unique preferences, characteristics, or needs of a specific group of customers.

  • Understand the significance of environmental scanning in pinpointing opportunities and threats.
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Janmark SabanalNov 28, 2024
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