Asked by
Jacquelynne Bergschultz
on Dec 08, 2024Verified
Refer to Scenario 2.1. To remain competitive, Blockbuster Canada needed to systematically monitor the major external forces influencing the movie/game rental business. Which of the following would be important to its success?
A) analysis of the internal environment
B) environmental scanning
C) changes in demographics
D) changes in its mission, vision, and values
Environmental Scanning
The process of systematically gathering, analyzing, and using information from the external environment for strategic planning.
Demographics
Statistical data relating to the population and particular groups within it, such as age, gender, income level, and education.
Internal Environment
The conditions, entities, events, and factors within an organization that influence its activities and choices.
- Understand the concept of environmental scanning and its importance in strategic planning.
Verified Answer
TW
Learning Objectives
- Understand the concept of environmental scanning and its importance in strategic planning.