What are measures of brand equity?

A) Financial valuation measures such as Brandz
B) Measures of top of mind awareness, recall and recognition
C) Tracking of core associations
D) All of these

Brand Equity

The value and strength of a brand in the marketplace, based on consumer perceptions, recognition, and loyalty.

Financial Valuation

The process of determining the economic value of a company, brand, or asset, based on its ability to generate future income.

Brandz

A global brand equity platform that provides insights and research on brand valuation and performance.