According to the text, what is the single most important factor in improving the climate for ethical behavior in a sales force?

A) The actions taken by top management
B) The establishment of whistle-blowing procedures
C) Effective goal-setting programs
D) Quick disciplinary action against offenders
E) The development of ethics training seminars

Ethical Behavior

Conduct based on recognized principles of right and wrong, guiding individuals to act in morally responsible ways, especially in professional settings.

Sales Force

A group of employees within a company responsible for selling the company's products or services.

Quick Disciplinary

Relates to the swift actions taken to correct or address inappropriate behavior or performance issues within an organization.