Asked by
Megan Koprek
on Dec 09, 2024
Verified
A salesperson who uses puffery in a sales presentation is more likely to make a sale than the one who does not.
Puffery
The use of exaggerated or vague statements in advertising or sales that are subjective and not expected to be taken literally, used to create appeal without making concrete claims.
Sales Presentation
A pitch or communication aimed at convincing potential buyers to purchase a product by highlighting its benefits and value.
- Appreciate the importance of applying evidence, like proof statements, visuals, and persuasive communication tactics, in fortifying a sales presentation.
Verified Answer
JH
Learning Objectives
- Appreciate the importance of applying evidence, like proof statements, visuals, and persuasive communication tactics, in fortifying a sales presentation.
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