Asked by
kaitlyn warren
on Nov 19, 2024Verified
Which of the following is TRUE about maintaining high ethical and legal standards when developing persuasive business, marketing, and sales messages?
A) A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim.
B) If you claim that your food product lowers cholesterol, for example, you must have scientific evidence to support that claim.
C) Thankfully, for Internet-based marketers, there are no regulations for unsolicited email.
D) Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another product, is legal but not ethical.
Scientific Evidence
Data or facts that serve to either support or counter a scientific theory or hypothesis, obtained through systematic observation, experimentation, or research.
Ethical Standards
Guiding principles that help determine what is right and wrong in personal and professional conduct.
- Comprehend fundamental legal and ethical issues in marketing and sales messaging.
- Comprehend the importance of data in substantiating assertions within marketing communications.
Verified Answer
BA
Learning Objectives
- Comprehend fundamental legal and ethical issues in marketing and sales messaging.
- Comprehend the importance of data in substantiating assertions within marketing communications.
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