A market orientation requires organizations to:

A) make the products first and then try to persuade customers that they need them.
B) focus exclusively on sales to increase profits.
C) engage in price fixing activities with competitors.
D) gather and use customer information to help build long-term relationships with customers.
E) employ the product cannibalization strategy.

Question

Rachel Harris · Accepted Answer

Final Answer : D, Explanation :  Market orientation involves understanding and meeting the needs and wants of customers. This approach emphasizes the importance of gathering and utilizing customer information to develop products and services that satisfy customer demands, thereby fostering long-term relationships. Choices A, B, C, and E do not align with the principles of market orientation.

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