What happens when brands try to exploit subcultures?

A) Insiders may challenge the brand's myth
B) The subculture dies
C) The subculture benefits
D) The subculture ignores the brand

Brand's Myth

is the set of stories or beliefs associated with a brand that shapes its identity and emotional appeal to consumers.

Subcultures

Groups within a larger culture that distinguish themselves through distinct beliefs, values, or interests.