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Some companies have very restrictive return policies, often only accepting returns for store credit or even not accepting them at all. Though these policies have a positive effect on sales figures, some customers end up frustrated because they have legitimate reasons they wish to return merchandise. Very restrictive return policies are likely a violation of
A) the marketing concept.
B) the customer profile concept.
C) consumerism.
D) social entrepreneurship.
E) cause marketing.
Marketing Concept
A business philosophy focusing on identifying and meeting the needs and wants of consumers as the key to a company's success and competitiveness.
Consumerism
The movement advocating for the rights and protection of consumers, including the demand for products that are safe, reliable, and reasonably priced.
Very Restrictive Return Policies
Return policies that greatly limit the conditions under which products can be returned or exchanged by customers.
- Comprehend the moral aspects within marketing strategies, encompassing social obligations and the rights of consumers.
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Learning Objectives
- Comprehend the moral aspects within marketing strategies, encompassing social obligations and the rights of consumers.
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