Which of the following are arguments in the two-step flow of communication model?

A) Respected people of high status evaluate media messages.
B) High status people exercise considerable independence of judgment.
C) Opinion leaders may influence the attitudes and behavior of others.
D) all of these choices
E) none of these choices

Two-Step Flow

A communication theory proposing that media effects are indirectly mediated by opinion leaders, who receive media content, interpret it, and pass it on to others.

Opinion Leaders

Individuals who, through their competence, social status, or leadership, influence the opinions, behaviors, and beliefs of a community or social group.

Communication Model

A theoretical framework that describes the process of conveying information and messages between senders and receivers through various channels.