Asked by
Johanna Marie
on Nov 20, 2024
Verified
When two competing retailers have a disagreement, it is an example of a vertical channel conflict.
Vertical Channel Conflict
A type of channel conflict in which members of the same marketing channel, for example, manufacturers, wholesalers, and retailers, are in disagreement or discord.
- Familiarize oneself with the composition and classifications of channels used in marketing.
Verified Answer
DD
Learning Objectives
- Familiarize oneself with the composition and classifications of channels used in marketing.