Asked by
DeJon Cotton
on Dec 14, 2024
Verified
You probably own several pairs of shoes. Further, it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer. In fact, most products are brought to you from a series of other individuals or firms known as a
A) marketing network.
B) distribution hierarchy.
C) marketing chain.
D) distribution matrix.
E) marketing channel.
Marketing Channel
A system of intermediaries a product or service passes through before reaching the end consumer.
Retail Stores
Physical establishments where goods are sold directly to the consumer.
Manufacturer
An entity or business that produces goods on a large scale using machinery, labor, and raw materials.
- Acquire knowledge on the composition and concept of marketing conduits.
- Grasp how products and services are moved from the producer to the consumer.
Verified Answer
HG
Learning Objectives
- Acquire knowledge on the composition and concept of marketing conduits.
- Grasp how products and services are moved from the producer to the consumer.