When Procter & Gamble added teeth-whitening products under the Crest brand, the firm was engaged in

A) corporate branding.
B) brand extension.
C) brand licensing.
D) brand association.
E) perceived value branding.

Question

William Mitchell · Accepted Answer

Final Answer : B, Explanation :  Procter & Gamble added teeth-whitening products under the Crest brand, which demonstrates brand extension, as they are expanding the product line within a current brand.

When Procter & Gamble added teeth-whitening products under the Crest brand, the firm was engaged in

A) corporate branding.
B) brand extension.
C) brand licensing.
D) brand association.
E) perceived value branding.

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Learning Objectives

Related questions

When Procter & Gamble added teeth-whitening products under the Crest brand, the firm was engaged inA) corporate branding.B) brand extension.C) brand licensing.D) brand association.E) perceived value branding.

Definitions

Learning Objectives

Learning Objectives

Related questions

When Procter & Gamble added teeth-whitening products under the Crest brand, the firm was engaged in

A) corporate branding.
B) brand extension.
C) brand licensing.
D) brand association.
E) perceived value branding.