Asked by
Ashley Farcas
on Nov 20, 2024Verified
Jamal developed a mouthwash using only natural ingredients, and he has been quite successful selling the product in health food stores and some grocery stores. He has recently developed a toothbrush using bamboo and natural components. Jamal is considering a ________, giving the toothbrush the same brand name as the mouthwash in order to create greater brand awareness.
A) co-brand
B) brand extension
C) premium brand
D) joint brand
E) natural brand
Brand Extension
The strategy of using an existing brand name for new products in different categories to leverage brand equity.
Natural Ingredients
Ingredients sourced from nature without artificial additives or processes, commonly emphasized in health and wellness products.
- Comprehend the consequences associated with strategies of brand and line extension.
Verified Answer
CM
Learning Objectives
- Comprehend the consequences associated with strategies of brand and line extension.
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