Asked by
herbert tarpeh
on Nov 23, 2024
Verified
When countries are different on certain dimensions, it might be appropriate to use a more individualized marketing approach.
Individualized Marketing Approach
A marketing strategy that involves tailoring products, services, and communications to meet the specific needs and preferences of individual customers.
- Grasp the value of cultural markers and their contrasting interpretations in global commerce.
- Gather understanding on strategies and perspectives in global marketing, with an emphasis on navigating cultural differences and identifying commonalities.
Verified Answer
GS
Learning Objectives
- Grasp the value of cultural markers and their contrasting interpretations in global commerce.
- Gather understanding on strategies and perspectives in global marketing, with an emphasis on navigating cultural differences and identifying commonalities.
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