Asked by
Brady Llewellyn
on Dec 12, 2024
Verified
When customers have their groceries scanned at the supermarket checkout counter, data regarding product sales and coupon redemptions are collected and processed by tracking services such as IRI's InfoScan. Consumer product firms such as Procter & Gamble use data collected by IRI to allocate scarce marketing resources. For P&G, such data should be considered
A) internal secondary data.
B) primary data.
C) external secondary data.
D) sensitivity analysis.
E) probability data.
External Secondary Data
Information collected from outside sources that was originally gathered for another purpose but is being used for current research or analysis.
- Contrast secondary data sources based on their internal or external nature.
Verified Answer
ED
Learning Objectives
- Contrast secondary data sources based on their internal or external nature.
Related questions
The US Census Bureau Publishes the Economic Census, Which Is ...
When Karsh and Hagan Advertising Agency Uses Information Found in ...
Children's Accessory and Toy Store Red Carpet Baby! Uses U ...
Secondary Data Can Be Divided into Two Parts ...
Published Data from Outside the Organization Are Referred to as ...