Asked by
Emily Gamble
on Dec 12, 2024
Verified
When Karsh and Hagan Advertising Agency uses information found in the Nielsen Television Index Ranking Report published by Nielsen to plan television advertising schedules for its clients, it is relying on ________ data.
A) neuromarketing
B) primary
C) internal secondary
D) observational
E) external secondary
External Secondary
External secondary data refers to information collected by someone other than the user, commonly used in research for additional context or validation.
Nielsen Television Index
A measurement service that provides data and insights regarding television viewing patterns.
- Discriminate between secondary data derived from internal and external origins.
Verified Answer
CR
Learning Objectives
- Discriminate between secondary data derived from internal and external origins.
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