Asked by
Sidhart Nayak
on Dec 14, 2024Verified
When a representative for Pfizer calls on doctors to explain the benefits of its newest drug to treat type II diabetes, she is engaging in
A) primary sales.
B) sales promotion.
C) public relations.
D) personal selling.
E) coercive marketing.
Type II Diabetes
A chronic condition characterized by high blood sugar levels due to the body's inability to use insulin effectively, often associated with obesity and lifestyle factors.
Personal Selling
A direct sales approach where sales representatives personally engage with potential customers to explain and sell a product or service.
- Acquire knowledge on the essence and value of personal selling as part of the promotional mix.
Verified Answer
GP
Learning Objectives
- Acquire knowledge on the essence and value of personal selling as part of the promotional mix.