Asked by
Olivia Alexander
on Dec 14, 2024
Verified
Personal selling refers to
A) a customer-directed flow of communications, often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.
B) an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.
C) a mass selling approach that has been tailored to meet the unique needs of a target market based on age, gender, ethnicity, or occupation.
D) the two-way flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision.
E) any spoken (rather than visual or print) attempt to promote a product for the purpose of making a sale.
Face-To-Face Encounter
A direct interaction between two or more individuals in the same physical space.
Purchase Decision
The final decision made by consumers regarding what, when, and from whom to buy a product or service.
- Comprehend the nature and importance of personal selling in the promotional mix.
Verified Answer
TA
Learning Objectives
- Comprehend the nature and importance of personal selling in the promotional mix.