What type of value is not relevant for co-creation of brand meaning?

A) Linking value
B) Exchange value
C) Symbolic value
D) Value in use

Co-Creation

The collaborative process between companies and customers to create value or develop new products, services, or experiences together.

Linking Value

The benefit that arises from a product or service's ability to connect the customer with others, enhancing social or professional networks.

Symbolic Value

The significance that a product or brand holds, going beyond its functional utility, often associated with certain ideologies, status, or personal identity.